Privacy Policy
DATA COLLECTION AND USAGE
Our website utilises Google Analytics, a web analysis service provided by Google, Inc. ("Google"). Google Analytics employs "cookies," which are text files placed on your computer, to help the website analyse how users engage with the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.
We have enabled Google Analytics' "Google Signals Data Collection" feature, which allows Google Analytics to collect data about your traffic via Google advertising cookies and identifiers, in addition to data collected through a standard Google Analytics implementation. Google Signals enhances our understanding of our audience by providing aggregated data about users who have chosen to enable Ads Personalisation. This includes cross-device reporting and remarketing capabilities.
CROSS-DEVICE TRACKING AND REMARKETING
Google Signals enables cross-device tracking, which allows us to understand how users interact with our content across multiple devices. This information aids us in improving the user experience and in delivering more relevant content. Additionally, it enables remarketing features, allowing us to engage with users who have previously visited our website through various online ad formats across the internet.
DATA PRIVACY AND CONSENT
Google adheres to strict data privacy and security standards. The data collected through Google Signals is aggregated and anonymised. We respect user privacy and acknowledge that data collection through Google Signals is contingent on users having turned on Ads Personalisation in their Google Account settings.
Users can opt out of Google Analytics for Display Advertising and customise Google Display Network ads using the Ads Settings. Furthermore, users can prevent the storage of cookies by selecting the appropriate settings in their browser software; however, please note that if you do this, you may not be able to use the full functionality of this website. Users can also prevent Google from collecting and using data (cookies and IP address) by downloading and installing the browser plug-in available under
Google Analytics Opt-out Browser Add-on.